Many examples of the University of Iowa’s dedication to research, service, and teaching will be featured this fall for millions to see during broadcasts of Iowa football games. Hawkeyes are making a difference in important fields—hydroscience, neuroscience, human simulation, writing, and physics and astronomy, just to name a few—and displaying courage and character in Big Ten competition across 22 varsity teams. The 2018 commercial can be viewed below.

These aren’t generic images, either—check out the following links to learn more about the students, staff, and faculty featured in the halftime spot.

Hawkeye rowing team sets school record at NCAA Championships

Iowa dives into the future of water research

Home state perfect fit for UI-educated neurologist

Building virtual worlds to improve the real one

Stead Family Children’s Hospitals lauded

Iowa: The first and best home for writers

Megan Gustafson named All-American

Noah Fant named to AP preseason All-American list